Pure Gold Studio

I had the best experience with Cherie! I went in for some help with ear styling and possibly get some more piercings. Cherie took the time to learn my likes and dislikes and help put together a style I love! She is so knowledgeable and I learned a lot about healing properly. She was also very gentle with changing jewelry. I’ll be going back as soon as possible to add in a couple more piercings!

Can’t say enough good things about this studio and Cherie. Got my nose pierced at Pure Gold a few days ago and Cherie and the guy working with her were both super nice and easy to talk to from the moment I walked in! The studio was so cute, clean, and comfortable to be in :) Cherie made sure that the piercing was placed perfectly and was super knowledgeable about her craft <3 The piercing was as quick and painless as it could possibly be. I’m already trying to plan my next piercing so I can go back and support Pure Gold again!

I went to get my first nostril piercing here and my experience was amazing! She helped me decided what jewelry i wanted to use and she had so many cute options! She explained the piercing process and informed me of everything about aftercare. She is very passionate about her work. If i could give more stars i would!

Took my son in for 18th birthday. She I a great piercer. Cherie has done many piercings for me. Really knowledgeable and really friendly. Highly recommend to anyone.

I had pre-existing piercings and my husband suggested I get a second opinion from a professional ! She helped us get the right size jewelry I needed and my husband is happy with the help we got. I recommend giving her a try if you're looking for a professional piercer or high grade jewelry .

I love her, she was amazing. She made feel really comfortable and took my mind of my nerves. I will definitely go back to her if i get another piercing. Definitely the best place to go.

She is the best piercer I’ve ever been to, and I’ll never let anyone else pierce my body. She’s extremely knowledgeable, passionate, and has the best quality jewelry in town. When I first saw her, she was able to fix two piercings I had from another piercer in Sacramento that had pierced them crooked. She’s amazing at what she does and I will recommend her every time someone asks where I go! Thank you for taking care of me!

Loved Cherie and her gorgeous shop! So professional n talented, she even fixed a few botched piercings from a different shop. Finally someone who knows what they are doing in Chico. Highly recommend 💖

I was able to get a same day appointment, I had a huge piercing bump on my nose for weeks (piercing was originally done in another shop in Sacramento) Cherie explained why the bump formed and wouldn’t go away, she switched the piercing out and one week later the bump is gone. She also helped me with my belly button piercing I had done over 5 years ago (again somewhere else) that was still getting irritated and once the new jewelry was switched in I felt immediate relief. She is very knowledgeable and will help you understand what’s best for you. Definitely the place to go to get your piercings.

Such an amazing person!! So talented at what she dose and very knowledgeable. She is also very caring and great with children. I brought my little sister (8) in for a piercing. She is on the spectrum and get very overwhelmed easily but insisted on getting her ears pierced since she has wanted them for years. Cherie was very calm with her and made her understand it will be all okay in the end! She was very quick with it and at the end of the piercing offered us snack and drinks that are offered at the shop. I will for sure be coming back here to get my next piercings. Great customer service!! As well her room is so clean and cute! Loved the hello kitty mirror!